Music seems to be the glue that unites this trendy “Made in Spain” movement on a national and international level. When I listen to this new sound I’m able to connect different parts of my identity, not just from my life experiences, but from those of my parents and even grandparents. That could be because these new artists have given a platform to the experienced artists which are globally famous but unknown to Gen Z’ers. Both Rosalía and C. Tangana are guided by a common goal: using typical rhythms, places, dresses and dances to redefine Spanish traditions.
In that way, it’s just as much sharing the old as it is redefining the new. As a ‘madrileña’, when I see my city in a music video -Madrid’s landscape, the M-30 highway or the famous Riu hotel- it makes me feel like I’m included, that this video is just as much mine as it is theirs.